As a consumer internet executive and entrepreneur with global experience, Varsha Rao has been featured in many well-known business, consumer and financial publications around the world. In 2014, she was named as one of the 'Most Influential Business Women' in the Bay Area by the San Francisco Business Times. Earlier, Rao was featured in the Business Insider Magazine article 'Ten Founders Under 20 Who Grew Their Startups to $100M+Exit'. The article tells the story of Varsha Rao and her partner Mariam Naficy, who founded their beauty startup Eve.com when they were in their 20's. She has also been featured in a number of publications for her work in expanding businesses internationally, particularly in Asia and her interest and commitment to advancing women in entrepreneurship and leadership roles.