Varsha Rao's Investments
Varsha Rao invests her own resources in the future of a diverse range of exciting startups. Below is a glimpse at some of her investments.
Goodera
Goodera (NextGen) is a global platform for measuring the impact and facilitating project management of philanthropic donations to improve transparency, decision making and insight into the impact donations are making on end beneficiaries. Goodera works with Fortune 500 companies such as Microsoft, Abbott Labs and Amazon as well as Marks & Spencer, Tata Consultancy and other global firms.

Deserve
Deserve offers fair credit solutions to international students. It is a unique credit card program that serves foreign students studying in America and helps them access credit services and establish a credit history in the U.S. even if they don't have a social security number.

Nurx
Nurx makes purchasing birth control pills and contraceptives quick and convenient. Just go onto the site and answer a few questions about yourself. A doctor will immediately review your request and soon after, the contraceptives will be delivered right to your door. Nurx also allows you to use insurance if you have it to purchase birth control.

Lily
Lily is a digital fashion consultant app that functions more like your best friend. Using ground-breaking AI technology and research on shopping behavior, Lily is the world's first "Perception & Empathy Engine” that understands your emotions & perceptions about your body to find clothes that are perfect for you.

Squaretrade
​Allstate Acquired by Squaretrade provides insurance protection for mobile devices. The San Francisco-based company's warranty covers the costs of damage to smartphones, laptops, tablets and other electronic devices due to water, dropping and other accidents.

Yeay
Yeah capitalizes on Generation Z and the new reality of video marketing. Yeah is a global video marketplace for Gen Z consumers and sellers, as well as a platform for influencers to promote and sell their favorite products via video via their social networks.

Directly
Directly makes on demand business apps to scale customer support and improve customer experience. Directly experts contribute their expertise and get rewarded by answering questions and customers get fast immediate responses. Directly integrates with leading helpdesk and community software including Desk, jive, Lithium, Microsoft Dynamics, Oracle, Salesforce, SAP and Zendesk.

LawnStarter
LawnStarter has been transforming the lawn care business since its inception in 2014, by bringing high technology to what was traditionally a very low-tech industry. Based in Austin, Texas, Lawnstarter is a platform that allows consumers to instantly book lawn care services from high quality providers through its mobile app.

Glassbeam
Glassbeam is a machine data analytics company. Bringing structure and meaning to data from any connected device, Glassbeam provides actionable intelligence around the Internet of Things. Glassbeam’s next generation cloud-based analytics platform is designed to organize and analyze multi-structured data, delivering powerful product and customer intelligence for companies.

Identified
Workday was purchased by Identified in 2014. This San Francisco-based technology company is using Big Data and analytics to develop cloud-based human resources and financial management applications.

Custora
New York-based, Custora is a predictive marketing platform built for ecommerce companies and teams. Custora's software helps retailers acquire valuable customers and improve customer retention.

Coach
Coach is an easy to use one-stop-shop, digital platform for the online entrepreneur. The interface allows one to set up and market online classes or to market and sell all types of digital products and content, such as e-Books and PDFs and more.
